Yes, you heard that right. The Weeknd, also known as Abel Tesfaye, has released one of the coolest footwear collections to date. Why wouldn’t it be when he’s collaborated with sportswear brand Puma? This is a launch you want to set in your calendar, as it is one not to miss.
Want to know how much you are going to have to save to get our hands on the Starboy singers sport luxe collection? The Parallels will retail for $220. The neutral colour scheme of all-white and olive green is a reflection of his minimal boyish style. This is what he kept in mind, when creating the collection as it was important to make a shoe that was not only accessible to the masses, but that also included his sense of style. His style has been followed and mimicked by boys all over the world.
He let us have a sneak peak at one of his collections, back last month on Instagram captioning, “PUMAXO || PARALLELS || 8.24,” on a selection of photos:
Speaking to Footwear News, in the latest cover story, he said “I feel like the Puma shoe is a part of the Starboy world. It’s the shoe Starboy would wear. We actually revealed we were first working with Puma in the Starboy video. We’re already evolving in the next phase of our collaboration, so I’m gonna keep that a secret. Usually when I reinvent myself, I like to get rid of everything in my closet and replace it with how I’m feeling during that album phase. It never changes drastically, though; rather just very slightly over time.”
But that isn’t all we have to get excited about. In addition to the shoes, his line will also feature T-shirts, pants, and denim jackets this fall.
As for who he’d like to see in the kicks, it’s a no-brainer. “To be honest, I just want to see everyone wearing it. I want it to be part of pop culture. I want to walk down the street and see kids wearing it and women wearing it. I want to see the Pope wearing it. I want to see [Barack Obama] wearing it. I want to see Elon Musk wearing it.”
Yeezys? No. We are all about this collection.
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- Footwear News
- The Weeknd Instagram