Mary Kate and Ashley Olsens perfumes launch in UK

They are the fashion moguls we grew up with. Besides their rise to fame in acting, it was their style that took us by storm. We want to dress like them, look like them and even smell like them. And our dreams have become true with their launch of fragrance line to be released in the UK. We still find it hard to wrap our brains why their line has only come over to UK, but let’s not dwell on the past. Their fragrance line is bound to be a cult classic overseas, having been influenced by Elizabeth and James Nirvana. And you thought it would be the typical perfume and that is it.. You guessed wrong. From fragrance, body sprays, rollerballs and dry shampoos, we are adding these to our wishlists.


As we drool over their dedicated instagram page for their fragrance line, we get a sneak peek of what to expect. And we couldn’t expect anything less from our favourite twins, all things minimal and classic.

But as we rack our brains around how much we will have to save to get our hands on these pieces, what can we expect the line to smell like?! Forget one scent, and even the second scent two. We get the choice of four scents in the original line – Nirvana Black, Nirvana White, Nirvana Rose and Nirvana Bourbon. Perfect for different occasions.

All we can say, is AMEN there is a god! Us english girls, can finally get our hands on this sensational line and forget roping in your American pals to order it for you. Because all four original Nirvana scents will be launching at Harrods this month.

Dry Shampoo

What do the Olsen twins have to say about their launch? Mary Kate and Ashley stated “The Elizabeth and James customer is a modern woman and she wants options,” says Mary-Kate Olsen, “Our fragrance collection offers her a palette to explore and find her nirvana.”

“Our nirvana is reflected in the juice, bottle, packaging and campaign imagery for Elizabeth and James Nirvana. We’re excited to share it with our customers in London,” says Ashley Olsen.


What would you do without us giving you a hint of what they smell like? Let’s break it down for you…

  • Nirvana White: a floral musk with notes of peony, muguet and well, musk
  • Nirvana Black: a deep woody scent with notes of violet, sandalwood and vanilla (my personal fave)
  • Nirvana Rose: a floral scent with dark rose and notes of geranium, rose de mai and vetiver
  • Nirvana Bourbon: a oriental scent blending notes of vanilla bourbon with oakwood and hints of tuberose

All fragrances: 50 ml Eau de Parfum, £69.00; 100 ml Eau de Parfum, £95.00.


Our prayers have been answered ladies, we can feel that little bit closer to being like our fashion role models. Treat yourself!

Follow me on Instagram @jordy_ellen

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