Zoe Kravitz has exploded everywhere, and we don’t have to second guess why. The 28 year old sensation, has been known for her quirky style and dreadlocks we can only dream to could pull off. The singer, actress and model mogul, has recently been announced as YSL global ambassador. Besides her flare of rock ‘n’ roll style and cool edge, we see why makeup artist Tom Pecheux – now named as YSL global beauty director – wanted to team up with Kravitz.
Earlier this week, YSL released a press release celebrating the exciting announcement “Zoë will kick-start her new international role with the first of several groundbreaking campaigns — Tatouage Couture.” To the US Weekly, they finished their statement saying “She is the perfect fit for YSL’s own inventive, defiant, and stylish heritage.” And we couldn’t agree more.
On the announcement of being an ambassador, Zoe said “YSL Beauty has always been one of my favourite brands. Their ability to combine the chicest of styles with a raw edge has always been to me one of the best ways to express yourself through fashion and beauty. Nothing is forced, nothing is fake but everything is bold, strong and unafraid”. Kravitz completed her statement saying “I’m very excited to work with this legendary and timeless company”. Why would she not be the perfect fit, when YSL are all about embracing individuality.
She will front global makeup campaigns for the brand, with her first debuting later this summer and we have noted this in our diaries, as it is one not to miss.