Some of you are probably thinking i’m crazy… We have only just started packing our halloween decorations away and i’m talking about the festive season like Christmas is tomorrow. One of the best things about the Christmas lead up (besides the excitement of eating loads of food and no judgement being involved) is the advent calendars. It helps us pass the time quicker and bring Christmas closer. As much as we love to get our hands on the Lindt advent calender (mouth watering already), it is the Mulberry 12 days of Christmas I am talking about.
The fashion house knows how to make it a stylish (and slightly expensive) Christmas. But hey, what Christmas isn’t expensive…
I mean TIS almost the season.. Almost? We are already in Winter!! What is a few extra days earlier… Mulberry is setting the festive mood with its charming Christmas campaign video. And it is one I will be happy to watch over and over again.
The short film was shot by the talented Charlotte Wales, with the girl band The Big Moon, bringing the indie rocker out of us all with a twist on a classic. “The collections that I design are all about modern heritage and a new perspective on tradition. You can’t get much more traditional that the “Twelve Days of Christmas”, but mixing it up with a great track, a brilliant director and a playful narrative results in a completely fresh British reinterpretation of a classic,” Johnny Coca told Vogue in an exclusive preview of the film.
Mulberry have always been known for their quirky and creatively diverse adverts and with the likes of worldwide model names, they wanted to stay clear and aim for a Central Saint Martins cool-girl Wales, marketing and digital director Charlotte O’Sullivan said: “Charlotte has a beautiful aesthetic and is brilliant technically, which along with her very British sense of humour meant that she was the perfect creative match to help us bring the essence of our Mulberry Christmas to life.”
I challenge you to be able to get through the short film without humming along… I failed THREE times!! If you can get through the advert without singing (or buying) then I give you credit.
Now, time to check out the gorgeous collection by Mulberry that will be helping us break our banks… You can purchase the capsule collection here <<
Enjoy! Follow me on Instagram for more @jordy_ellen xx