Urban Outfitters X Novelist

After an event that was surely one to remember, I am thinking about how many cans of free beers I managed to gracefully chug down myself without spilling it on the clothes. Thanks to Pabst Blue Ribbon for the free yet annoying bloating I have.


Of course, the thought of having something free just screams for an overpopulated venue. Am I right or am I right? As Novelist was Djing a set, I managed to take a look around the shop on the high street of Manchester and check out who UO collaborated with for this event. Eastlake were promoting their new cross-body Springer bag, which I am sure will be hanging off a lot of youths shoulders. Being one that is only 22 years old, I surely felt like the mum of the room (or dad with a beer belly).



The grime scene is everywhere at the moment, and a genre that a lot of artists use in their music these days. Novelist is known for some of his work on Skeptas new album and as much as I love to booty pop and slut drop on a friday night with the girls, I also like to enjoy a little acoustic guitar on a sunday in my pyjamas. But Novelist, you were certainly one that kept every entertained (considering I was wafting away everyones sweaty armpits from my face).


With the launch of EASTPAKS’s new bag, they certainly kept up with the street style trends all over fashion week. Yes, you know what I am about to say… Fanny pack. The return of the fanny pack has come to our fashionable lives and became one to now invest in. Forget the image of our mums holding all our passports in for the family holidays, it is about the must have stylish accessory. Taking a feminine chic look and turning it tomboy with a retro twist.



Check out other future events over on Fashion Network, so you can join in on the fun and future trends/brands to be aware of.

Follow me on Instagram for more @jordy_ellen. Excuse me whilst I go find my oversized sweater to hide the bulge. Will check you guys out on my next blog x



Zoe Kravitz as YSL global ambassador

Zoe Kravitz has exploded everywhere, and we don’t have to second guess why. The 28 year old sensation, has been known for her quirky style and dreadlocks we can only dream to could pull off. The singer, actress and model mogul, has recently been announced as YSL global ambassador. Besides her flare of rock ‘n’ roll style and cool edge, we see why makeup artist Tom Pecheux – now named as YSL global beauty director – wanted to team up with Kravitz.


Earlier this week, YSL released a press release celebrating the exciting announcement “Zoë will kick-start her new international role with the first of several groundbreaking campaigns — Tatouage Couture.”  To the US Weekly, they finished their statement saying “She is the perfect fit for YSL’s own inventive, defiant, and stylish heritage.” And we couldn’t agree more.


On the announcement of being an ambassador, Zoe said “YSL Beauty has always been one of my favourite brands. Their ability to combine the chicest of styles with a raw edge has always been to me one of the best ways to express yourself through fashion and beauty. Nothing is forced, nothing is fake but everything is bold, strong and unafraid”. Kravitz completed her statement saying “I’m very excited to work with this legendary and timeless company”. Why would she not be the perfect fit, when YSL are all about embracing individuality.

Screen Shot 2017-08-02 at 11.15.53

She will front global makeup campaigns for the brand, with her first debuting later this summer and we have noted this in our diaries, as it is one not to miss.

Check out Zoe’s Instagram and whilst you are at it, follow me on Instagram for more @jordy_ellen xx


Fashion Industry Interview | What to wear

The thought of what to wear to any job interview is usually the first thing that pops into our minds, but when it comes down to an interview in the fashion industry… That is a whole new ball park. You are stuck in between looking stylish, yet creative. Quirky yet smart. Whilst our brains run riot and your tidy wardrobe ends up being  a massive pile on the floor, we have got your backs covered on this one.

Smart doesn’t mean boring 

SmartCredit: Harper’s Bazaar

When we went to school, we were always told to dress smart. To wear boring work pants and a buttoned up blouse, but where is the creativity in that? Smart doesn’t have to mean being boring and listening to those old myths. Go for a bright two piece suit, or put a twist to the classic tale and mix it up with the sport luxe style.


All black everything 

BlackCredit: Vogue

Sometimes sticking to a basic black outfit is never a wrong move. Before black took over our entire wardrobe as it looked “slimming”, every stylish street styler was seen covering themselves head to toe in the colour. It covers all worries. Smart? Check. Chic? Check. Stylish? Check check check. If you find black to be boring, add a splash of colour or layer it up to create a textured look.


Wrap it up 

Wrap it upCredit: Vogue

Whether the job you have an interview for is to be an editor or an intern, a classic wrap dress is great for the job. If you want to add your own style to the feminine tale then add a white trainer, or glam it up with a nice kitten heel.


Don’t overdo it 

Don't overdoCredit: Grazia

With the CoCo Chanel quote still standing strong in the fashion industry “Take one thing off before you leave the house” – it is a great way to think when it comes to your outfit choices. Don’t overdo it with a cocktail dress or a baseball cap and chains, as unique as they want to see your style, you also have to represent the company. When it comes to covering up, it can be boring. But add an era to remember to your look.


Block it out

Block colourCredit: The Locals

Your outfit is the first thing your possible future employer will see. So stepping up the game in a block coloured outfit can never fail. Mixing a flamingo pink with a pillar box red or a sky blue with a mint green. You will stand out of the crowd and the line up of future candidates for sure.

After all, first impressions are important.

Check out my Instagram for more @jordy_ellen xx

Beaumont Organic | Brand to have on your radar

Been given the chance to go to a brand launch party, is on every fashionistas to do list. Drinking champagne (organic), eating yummy food (organic) and looking at beautiful clothes (organic). Do you get the hint yet? Yes, you’re right. Beaumont Organic is all in the title. A brand set up from the bottom to the sustainable success it is now and what is to come.

Starting with just 8 100% organic cotton undyed T-shirts, Hannah started in Manchester to start her dream of launching her own brand. In 2010, the business grew quicker than you can say… Well, organic. Which got them to launch their online shopping website in the UK. I could go on about all the nitty gritty details of how Hannah risen to a success, but lets get to the fun parts. The to-die-for clothes.


Dark, muted tones perfect for the minimalists.


The handmade wicker bags are worth investing in, especially with the unique shop. Screams bohemian at it’s finest.




Every girl loves a good bag. Especially a black one as it goes with practically anything. A girl has a best friend.. And sometimes one too many best friends. Putting the clothes and accessories to one side. Time to focus on the yummy part. FOOD.


Homemade food that caters us fussy eaters like me, and every other normal person eating habits. I shouldn’t of had too much organic champers as this food was gone within a wink. With it all being catered on site, it tasted even better fresh.

Prices range from £30 for a basic cotton tee, all the way to £300 for a knitted cardigan. Catering to all styles, budgets and shapes. Get your credit cards at the ready ladies!


Check out their Instagram @beaumontorganic, and whilst you’re at it look at mine for more fashion related pieces @jordy_ellen xx


Mary Kate and Ashley Olsens perfumes launch in UK

They are the fashion moguls we grew up with. Besides their rise to fame in acting, it was their style that took us by storm. We want to dress like them, look like them and even smell like them. And our dreams have become true with their launch of fragrance line to be released in the UK. We still find it hard to wrap our brains why their line has only come over to UK, but let’s not dwell on the past. Their fragrance line is bound to be a cult classic overseas, having been influenced by Elizabeth and James Nirvana. And you thought it would be the typical perfume and that is it.. You guessed wrong. From fragrance, body sprays, rollerballs and dry shampoos, we are adding these to our wishlists.


As we drool over their dedicated instagram page for their fragrance line, we get a sneak peek of what to expect. And we couldn’t expect anything less from our favourite twins, all things minimal and classic.

But as we rack our brains around how much we will have to save to get our hands on these pieces, what can we expect the line to smell like?! Forget one scent, and even the second scent two. We get the choice of four scents in the original line – Nirvana Black, Nirvana White, Nirvana Rose and Nirvana Bourbon. Perfect for different occasions.

All we can say, is AMEN there is a god! Us english girls, can finally get our hands on this sensational line and forget roping in your American pals to order it for you. Because all four original Nirvana scents will be launching at Harrods this month.

Dry Shampoo

What do the Olsen twins have to say about their launch? Mary Kate and Ashley stated “The Elizabeth and James customer is a modern woman and she wants options,” says Mary-Kate Olsen, “Our fragrance collection offers her a palette to explore and find her nirvana.”

“Our nirvana is reflected in the juice, bottle, packaging and campaign imagery for Elizabeth and James Nirvana. We’re excited to share it with our customers in London,” says Ashley Olsen.


What would you do without us giving you a hint of what they smell like? Let’s break it down for you…

  • Nirvana White: a floral musk with notes of peony, muguet and well, musk
  • Nirvana Black: a deep woody scent with notes of violet, sandalwood and vanilla (my personal fave)
  • Nirvana Rose: a floral scent with dark rose and notes of geranium, rose de mai and vetiver
  • Nirvana Bourbon: a oriental scent blending notes of vanilla bourbon with oakwood and hints of tuberose

All fragrances: 50 ml Eau de Parfum, £69.00; 100 ml Eau de Parfum, £95.00.


Our prayers have been answered ladies, we can feel that little bit closer to being like our fashion role models. Treat yourself!

Follow me on Instagram @jordy_ellen

The Weeknd X Puma Collection

Yes, you heard that right. The Weeknd, also known as Abel Tesfaye, has released one of the coolest footwear collections to date. Why wouldn’t it be when he’s collaborated with sportswear brand Puma? This is a launch you want to set in your calendar, as it is one not to miss.

Footwear News photoshoot

Want to know how much you are going to have to save to get our hands on the Starboy singers sport luxe collection?  The Parallels will retail for $220. The neutral colour scheme of all-white and olive green is a reflection of his minimal boyish style. This is what he kept in mind, when creating the collection as it was important to make a shoe that was not only accessible to the masses, but that also included his sense of style. His style has been followed and mimicked by boys all over the world.

He let us have a sneak peak at one of his collections, back last month on Instagram captioning, “PUMAXO || PARALLELS || 8.24,” on a selection of photos:

Speaking to Footwear News, in the latest cover story, he said “I feel like the Puma shoe is a part of the Starboy world. It’s the shoe Starboy would wear. We actually revealed we were first working with Puma in the Starboy video. We’re already evolving in the next phase of our collaboration, so I’m gonna keep that a secret. Usually when I reinvent myself, I like to get rid of everything in my closet and replace it with how I’m feeling during that album phase. It never changes drastically, though; rather just very slightly over time.”

Instagram image 2

But that isn’t all we have to get excited about. In addition to the shoes, his line will also feature T-shirts, pants, and denim jackets this fall.

Footwear News photoshoot 2

As for who he’d like to see in the kicks, it’s a no-brainer. “To be honest, I just want to see everyone wearing it. I want it to be part of pop culture. I want to walk down the street and see kids wearing it and women wearing it. I want to see the Pope wearing it. I want to see [Barack Obama] wearing it. I want to see Elon Musk wearing it.”

Yeezys? No. We are all about this collection.

Follow me on Instagram for more @jordy_ellen xx



  • Footwear News
  • The Weeknd Instagram

Karl Lagerfeld’s first jewellery collection is unveiled

The fashion mogul, Karl Lagerfeld, has got women falling in love with his recent news. Revealing a jewellery line for all the blinged up women out there, looking for stylish and chic pieces. Collaborating with Swarovski, the pieces will soon be online to buy and we guarantee they will sell out in no time. It will be shown at the Baselworld fair, which begins Thursday and runs through March 30. Despite Lagerfeld with his picky taste of jewels, it will be the first time he has ever released a jewellery collection for the brand. We are just happy our dreams have finally been answered.


The iconic line roars with an edgier touch than Karls usual take on fashion. It will include a range of jewellery products, from ear jackets to necklaces and pendants.  The Klassic Karl range uses Lagerfeld’s signature as a design feature and also includes odes to his famous pet feline, Choupette. The Essentials line includes more classic designs with crystallized chains and celestial pieces.


The tie-up will go on sale in September at Swarovski Crystal Worlds retail locations, Karl Lagerfeld stores, karl.com and select retailers. Prices will range from £45 to £225, but with christmas a few months away… Why not treat yourself or your loved ones.


In January, Pier Paolo Righi, chief executive officer of Karl Lagerfeld, said the tie-up was a perfect fit for the brand. “Karl is the man of accessorization and jewelry, it was therefore the next natural step for us to expand our product range with a fashion jewelry collection. Swarovski, with their significant expertise, makes the perfect partner for us and we look forward to launching the first collection this fall,” he said.


The Lagerfeld tie-up — a multi year licensing contract — is a new facet in Swarovski’s plan to elevate its fashion quotient. Last May, the firm hired Karlie Kloss as its face — with plans to chart double-digit growth in North America, stemming from sales in fashion-forward cities.


We hear purses unzipping… Get the date in your diary for a stylish gift to remember.

For more, follow me on Instagram @jordy_ellen xx

Photo credit – VOGUE